Creative Conversations & Field Notes

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Welcome to The Poppy Perspective

Hi, I’m Traci — creative collaborator, problem solver, and champion for artists.

For over 20 years, I’ve worked behind the scenes in the world of commercial photography and production—helping artists build thriving careers, guiding brands through seamless shoots, and creating the kind of partnerships that make great work possible. As the founder of Poppy Creative, Artist to Watch, and co-founder of Focus on Women, I’ve made it my mission to support artists not just as talent, but as business owners, collaborators, and creative partners.

Over the years, I’ve worn many hats: artist advocate, producer, art director, marketer, strategist, mentor, and often, the calm voice of reason when the inevitable challenges of creative production arise. My greatest strength lies in connecting people—bringing the right artists, clients, and teams together to produce work that’s beautiful, effective, and most importantly, enjoyable for everyone involved.

But what’s become clear over time is that the old model of artist representation doesn’t fit the creative world we’re working in today. What artists really need isn’t just an agent — they need a true partner. Someone who helps guide, connect, and advocate for them as they build sustainable, evolving careers. That shift in perspective is what inspired this space.

The Poppy Perspective is where I’ll share insights, wisdom, and lessons gathered from years in the field—everything from marketing and business development to production trends and how we reshape the narrative around supporting artists today. Think of it as a peek behind the curtain—real conversations, practical advice, and field notes from someone who's been in the trenches and still loves every part of the process.

I’m so glad you’re here. Let’s see where this conversation takes us.