Poppy Creative is a creative partner for brands, agencies,
and publications working in interiors, food and beverage, and hospitality. We represent photographers and stylists who specialize in this space, and we connect them with the brands and publications that need this work made well.
Based in the Hudson Valley with production experience across New York and New England, we offer full production support alongside talent recommendations: location scouting, budgeting, casting, and day to day management on set.
It's the kind of support that means someone in the room has already solved the problems you don't know you have yet.
To the artists we work with, we're something else entirely — not a traditional agency, but a strategic partner. Here's what that looks like →
ESTABLISHED
2009
WHO WE WORK WITH
Ad agencies,
catalog,
e-commerce,
editorial,
direct-to-brand,
publishers
and more…
photo by AmyRose
Traci Terrick
THE GENEROUS INSIDER
Her superpower:
Seeing exactly who you are — and exactly who you need
Traci Terrick founded Poppy Creative after 20+ years in commercial photography and production — representing artists, running shoots, and watching the industry change in ways the traditional agency model never quite kept up with.
That gap is what Poppy was built to fill. Not just connecting talent with brands, but doing it with transparency, longevity, and genuine investment in the people doing the work.
In 2018 she launched Artist to Watch, a six-month coaching program for photographers and stylists ready to build sustainable commercial careers. What started as a mentorship initiative ended up reshaping how she thinks about representation entirely. Ten+ cohorts later, it's still running.
That same year she co-founded Focus on Women, a national community for female-identifying creatives in commercial photography — because the industry works better when more people have a seat at the table.
If you're a client, you'll work with someone who anticipates problems before they surface and brings the right people to every project. If you're an artist, you'll work with someone who actually wants to see you win.
Either way, you're in the right place.
415-517-2558
traci@poppycreativeagency.com
For artists: explore the Poppy Pod, the Artist to Watch Program, and Consulting.
For clients: see our roster and production services.
Proudly Woman-Owned
Poppy Creative Agency is certified as a Women's Business Enterprise (WBE) through the Women's Business Enterprise National Council (WBENC), the nation's largest third party certifier of businesses owned and operated by women in the US.
Learn more here.
